Lake Havasu City CVB
Lake Havasu City CVB Maintains Industry Accreditation in Destination Management
Published: December 14, 2015
Lake Havasu City, Ariz. – The Lake Havasu City Convention & Visitors Bureau (CVB) has again been awarded with the Destination Marketing Accreditation Program (DMAP) seal by Destination Marketing Association International (DMAI). The seal recognizes the destination marketing organization’s (DMO) commitment to industry excellence and meeting industry standards for performance and accountability of DMOs around the world. Accredited DMOs are required to complete the Re-Accreditation process every four years.
Since its inception in January 2007, the DMAP Accreditation Program requires a DMO to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of a DMO’s including governance, finance, human resources, sales, communications, destination development and research.
“DMAP re-accreditation requires DMOs like the Lake Havasu City CVB to demonstrate their continued compliance across 16 disciplines, composed of 53 mandatory standards. It is globally recognized by the destination marketing industry as the highest achievement in destination management and marketing,” said Jack Wert, DMAP Board Chair.
“Only 210 DMOs across the world have obtained DMAP recognition,” said Doug Traub, President/CEO of the Lake Havasu City CVB. “We are very proud to be among the leaders. There is no shortcut for excellence. Our Board looks very critically through a strategic lens at every dollar invested in tourism for our city to make sure it works as hard as it can.”
“We are pleased to have the Lake Havasu City CVB as a distinguished member of our Accredited network of DMOs, added Valencia Bembry, Senior Vice President of Accreditation and Strategic Initiatives at DMAI. “I look forward to their participation and influence as a part of the growing DMAP community.”
The Lake Havasu City Convention & Visitors Bureau is the official destination marketing organization for a community that now hosts 835,000 annual visitors. Its destination marketing programs, from advertising to brochures to events to a Visitor Information Center in the English Village, have contributed to growing the city’s retail tax collections to record highs. The CVB also focuses on branding the City, interpreting its assets and expanding and improving the infrastructure, venues and amenities that will provide visitors and residents with an even more exceptional experience in the future.
Destination Marketing Association International (DMAI) protects and advances the success of destination marketing worldwide. DMAI’s influential membership includes nearly 600 official destination marketing organizations (DMOs), also known as tourism boards or Convention and Visitor Bureaus, from nearly 20 countries that command $2.5 billion in annual budgets. As the world’s largest and most reliable resource for DMOs, it provides more than 3,700 individual members – professionals, industry partners, educators and students – the most innovative and relevant educational resources, networking opportunities and marketing intelligence worldwide. For more information, visit www.destinationmarketing.org.
About Lake Havasu City
Lake Havasu City, three hours driving time from Phoenix, 2-1/4 hours south of Las Vegas and four to five from the Los Angeles region, attracts 775,000 visitors a year thanks to its dry, desert weather, more than 300 sunny days a year, a range of restaurants and lodging, and a boatload of special events.
For more information on Lake Havasu City, Arizona’s only waterfront resort destination, including a 2014-15 calendar of events call us at 928-453-3444. Also find Lake Havasu City online at facebook.com/lakehavasucityarizona and twitter.com/golakehavasu. Photos of dozens of images of local recreational activities, restaurants, lodging and scenery are available upon request.